Keywords: Stimulus-organism-response (S-O-R) theory
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (8): 701–716.
Published: 09 June 2025
... © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Green service purchase intentions (GSPI) Stimulus-organism-response (S-O-R) theory Fear of missing out (FOMO) Green word of mouth (GWoM) Environmental concern India Environmental concerns...

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