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Keywords: Stochastic model
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Journal Articles
Shopper perception and loyalty: a stochastic approach to modelling shopping mall behaviour
Available to Purchase
International Journal of Retail & Distribution Management (2014) 42 (7): 626–642.
Published: 08 July 2014
.... Design/methodology/approach – A survey using a systematic random sampling method was conducted on mall shoppers in major shopping malls in the most developed urban centres of Malaysia. Using a series of multivariate techniques, a stochastic model was developed to measure the impact of perception...
