...Erhard Lick; Angela Bargenda; Dhoha Trabelsi Purpose The article seeks to enrich the body of research on store atmospherics by identifying how storefront window design impacts store entry decisions. An innovative multimodal design approach is presented, considering both visual and verbal...

... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Retail E-commerce Omni-channel Store atmospherics Website atmospherics For years, e-commerce has proven to be an important source of income for brands, while physical retail growth rates have begun to slow...

... and education seem to moderate the above relationship. Demographics and store atmospherics define specific segments of impulse buyers. The study identifies the clusters formed through the interaction of atmospherics with demographics. It further identifies the impact of atmospheric factors in the case...