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Keywords: Store brand love
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Journal Articles
Attractive and facilitating store atmospheric stimuli: Validating the scales
Available to Purchase
International Journal of Retail & Distribution Management (2020) 48 (4): 363–379.
Published: 19 March 2020
... stimuli Brand experience Satisfaction Store brand love Prior studies on physical store consumption largely focus on the effects of specific store atmospheric cues on consumer response, and help to measure the effect of each store environmental stimulus on consumer response separately (e.g...
