...Beatrice Luceri; Sabrina Latusi Purpose – The study investigates the cross-format shopping behaviour in the apparel sector. The purpose of this paper is to relate the number of store formats patronized to a set of consumer characteristics under a unifying theoretical framework emphasising cost...

... that utilizes a hi-lo pricing strategy. To test the hypothesis a multiple linear regression analysis was used. Findings – Results indicate that optimal store flyer configuration is related to the store format. Moreover, the response to flyer promotion programs varies across customer segments in relation...