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Keywords: Store loyalty
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Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (5): 678–697.
Published: 12 January 2021
...Isabelle Collin-Lachaud; Mbaye Fall Diallo In-store smartphone use Mobile Store loyalty Store value Social influence This research seeks to investigate how in-store mobile use affects store loyalty directly or indirectly via the mediation of store value and whether social influence...
Journal Articles
International Journal of Retail & Distribution Management (2017) 45 (1): 71–89.
Published: 09 January 2017
...Rita Coelho do Vale; Pedro Verga Matos Purpose The purpose of this paper is to understand the importance of private labels (PLs) offered by each retailer on store loyalty, combining different loyalty-driven factors and assessing the importance of PLs on different loyalty stages – attitudinal...

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