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Keywords: Store prestige
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (13): 77–94.
Published: 14 March 2022
.... Findings Results showed that virtual stores' opaque exterior design can promote product preferences, and this link is serially mediated by store prestige perceptions and product quality perceptions. In addition, this effect is particularly prominent among those with higher involvement in design elements...
