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Keywords: Store sales
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Journal Articles
International Journal of Retail & Distribution Management (2014) 42 (3): 219–234.
Published: 04 March 2014
... products of their interest is greater. Considering the number of pages in the flyer, Gijsbrechts et al. (2003) found no significant effect on store traffic and only a modest increase in store sales. Their findings may point to the saturation phenomenon as the analysed supermarket chain issued...

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