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Keywords: Store traffic
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Journal Articles
International Journal of Retail & Distribution Management (2016) 44 (7): 731–753.
Published: 11 July 2016
... and retail shopping are available in literature. The purpose of this paper is to develop a model and to analyze the relationship between weather and retail shopping behavior (i.e. store traffic and sales). Design/methodology/approach – The data set for this research study is obtained from two food...
Journal Articles
International Journal of Retail & Distribution Management (2014) 42 (3): 219–234.
Published: 04 March 2014
..., the paper tests propositions on how flyer duration, variety of featured purchasing options, the category and brand mix on feature and the method used to communicate the deal price affect store traffic and sales. Design/methodology/approach – Data were made available for analysis by a grocery chain...
