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Keywords: Storefront windows
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (5): 501–515.
Published: 10 April 2020
...Erhard Lick; Angela Bargenda; Dhoha Trabelsi Purpose The article seeks to enrich the body of research on store atmospherics by identifying how storefront window design impacts store entry decisions. An innovative multimodal design approach is presented, considering both visual and verbal...
Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (2): 202–219.
Published: 04 April 2019
... technologies in the storefront windows, they are willing to enter the store, generate positive word-of-mouth communication (sharing the positive experience with friends). © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only This study is the first...
