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Keywords: Strategic alignment
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Journal Articles
International Journal of Retail & Distribution Management (2008) 36 (4): 323–342.
Published: 28 March 2008
... channels. Transformational leadership Leadership Strategic alignment Retailing Thailand The Thai retail industry is an industry of change. Competition gets tougher with unexpected and uncontrollable negative factors (e.g. higher fuel prices, escalating violence in the largely Muslim...
Journal Articles
Retail and Distribution Management (1998) 26 (1): 38–47.
Published: 01 February 1998
...‐lived. Essentially, it illuminates the problems of attempting to pursue both differentiation and cost/price leadership strategies. © MCB UP Limited 1998 Differentiation Price discounts Pricing strategy Strategic alignment The article investigates Budgens plc, one of the lesser...

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