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Keywords: Strategic integration
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 18–35.
Published: 11 June 2021
...Changju Kim; Miao Miao; Bin Hu Purpose The purpose of this study is to investigate the conditions under which small independent retailers can improve their business performance by adopting a merchandising information orientation and strategically integrating into retailer buying groups. Design...
