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1-4 of 4
Keywords: Strategic marketing
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Journal Articles
International Journal of Retail & Distribution Management (2006) 34 (7): 556–572.
Published: 01 July 2006
.... This question should be discussed at three different levels: Thomas Foscht can be contacted at: thomas.foscht@uni‐graz.at © Emerald Group Publishing Limited 2006 Electronic commerce Strategic marketing Retailing Small to medium‐sized enterprises Internationalisation is one...
Journal Articles
International Journal of Retail & Distribution Management (2000) 28 (2): 93–106.
Published: 01 March 2000
... client group’s migration trends over a given period of time. © MCB UP Limited 2000 Strategic marketing Channel relationships Supplier relations Retailing Over the years, the focal point of the marketing planning of companies has gradually evolved. From its original product‐oriented...
Journal Articles
Retail and Distribution Management (1998) 26 (1): 13–28.
Published: 01 February 1998
... between the commercial structures of both areas, the greater similarity that exists between the countries of the South and the relative scarcity of studies concentrating on Southern Europe that makes it desirable to carry out research in this line. Multiple retailers Retailing Spain Strategic...
Journal Articles
Retail and Distribution Management (1990) 18 (2)
Published: 01 February 1990
... to enter new markets are identified. Finally,possible trends in the future are discussed. © MCB UP Limited 1990 International marketing Co‐operation Retailing Strategic planning Strategic marketing INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT The Developing...
