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Keywords: Structural model
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Journal Articles
How salespersons induce trust between consumers and retailers: The case of French well-being stores
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International Journal of Retail & Distribution Management (2015) 43 (12): 1104–1125.
Published: 14 December 2015
... in a retailing context that could be activated by shop managers to enhance trust regarding their shops. Salesperson Customer-retailer trust relationships Sales environment Structural model The first part of this paper reviews the concept of trust and the specificities linked to the consumer...
