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Keywords: Subjective norms
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Journal Articles
Norms, consumer social responsibility and fair trade product purchase intention
Available to Purchase
International Journal of Retail & Distribution Management (2020) 49 (1): 23–39.
Published: 12 August 2020
... rights only Although the relationships between subjective norms, personal norms, consumer social responsibility and consumer attitude have been studied, the direct or indirect relationships that potentially exist between these factors influencing consumer purchase intention remain unclear...
Journal Articles
To what extent does need for touch affect online perceived quality?
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International Journal of Retail & Distribution Management (2017) 45 (9): 950–968.
Published: 17 August 2017
...Sonia San-Martín; Óscar González-Benito; Mercedes Martos-Partal Purpose The purpose of this paper is to address the potential impact of need for touch (NFT) on perceived product quality and the possible roles of purchasers’ social (subjective norms), personal (buying impulsiveness) and epistemic...
