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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (2): 167–182.
Published: 03 December 2025
... consumers' interest in highly autonomous AI subscription platforms. It further brings new evidence of how AI can push product demand through subscription services. Francesca Serravalle can be contacted at: francesca.serravalle@unito.it 19 06 2024 16 07 2024 25 07 2024 29 01 2025...
Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (8): 1045–1060.
Published: 28 February 2023
... This study extends the understanding of consumers' responses to recommendations in curation subscription services by highlighting the role of perceived creativity of humans versus AI. On the other hand, AI is analytical intelligence that forecasts outcomes based on statistical inferences using available...

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