... This research work lays important suggestions and implications for the managers of supermarkets and the policymakers. Supermarket procurement managers should focus on implementing efficient marketing practices to reduce marketing cost for the farmers. Originality/value Our study is one of the first attempts...

... on their cultural backgrounds (Scherer et al., 2011). Thus, this study provides a detailed examination of the mediating role of consumers’ emotions in the relationship between supermarket ECSR and consumers’ attitudes and loyalty, as moderated by national culture. Our study focuses on French...

... cities of India. Impulse buying Supermarket Hypermarket Situational factors Consumer traits 23 12 2016 01 02 2017 08 12 2017 14 12 2017 23 02 2018 23 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only...