... conducted a telephone and e‐mail survey amongst marketing professionals from or representing the UK’s top 1,000 companies to determine different sector’s ability to obtain short‐term customer acquisition costs and longer‐term ongoing customer profitability. Secondary research was then performed to measure...

... of the ability to satisfy these motives. In light of the intense competition for shoppers, this could be a deciding factor in a consumer's patronage decision. © MCB UP Limited 2003 Consumer behaviour Surveys Performance monitoring United States of America These trends and developments...

... of the public who live within view of the Stoke on Trent development. It utilises before and after surveying, supplemented by interviews with a community leader, to show how redevelopment is viewed by those it most affects. Findings suggest that even the redevelopment of an existing site can generate protest...

...Kathleen Seiders; Constantine Simonides; Douglas J. Tigert Focuses on the impact of supercenters on traditional food retailers in four markets, including two small cities (Victoria, Texas; Gainesville, Georgia) and two large cities (Columbus, Ohio; Omaha, Nebraska). Consumer surveys were conducted...

...Mark Peterson; Jeffrey E. McGee A mail survey of 428 Nebraska and Kansas businesses from five towns in which Wal‐Mart opened stores between 1989‐1994 resulted in 191 returns regarding retailer response and subsequent performance impact. Less than one third of the businesses with $1 million or more...

...Sukgoo Pak; Louis G. Pol The method most often used to gather information on the attitudes and opinions of retail customers, the exit/location survey, has several shortcomings. Presents an alternative method for gathering such data involving two stages: creating a name/ telephone number list via...

...Clifford M. Guy Reviews methods of estimating shopping centre turnover in the absence of published census information. Discusses use of market area analysis and reviews the experience of surveying retailers themselves in order to measure turnover. Reports a case study of small towns in mid Wales...