... to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence . Second-hand fashion Sustainable fashion Retail Consumer value system Word-of-mouth Funding: This work was supported by University of Granada/CBUA...

... and product sustainability disclosure, which helps better understand the decision-support role of AR try-on for sustainable fashion products. Design/methodology/approach Three scenario-based surveys were conducted. Study 1 (online, n = 142) tested the direct and indirect effects of telepresence...

... intentions and broader acceptance of more sustainable fashion practices. This also provides insights that are particularly relevant in light of current debates involving policymakers, brands, and consumers. The transition to a circular fashion also responds to new consumer expectations, increasingly...

...Mariya Ali; Sadaf Siraj; Mansoor Ahmad Purpose This study proposes a novel consumer-centric conceptual framework for sustainable fashion consumerism in India that incorporates digital fashion and augmented reality/virtual reality. It combines the most significant constructs of the technology...

...Yujeong Won; Hye Jung Jung; Yuri Lee Purpose The study applied the information system success model (ISSM) to investigate the influence of information system qualities (ISQs) on consumer responses related to sustainable fashion consumption in the context of comparing 3D VR store and 2D website...

...Lorena Ronda Purpose This paper aims to explore the attitude-behaviour gap consumers experience when transitioning from buying fast fashion to embracing sustainable fashion consumption. Despite being driven to make sustainable fashion purchases, consumers are confronted with certain retail...