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Keywords: Target markets
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Journal Articles
Anti‐corporate retailer campaigns on the internet
Available to Purchase
International Journal of Retail & Distribution Management (2006) 34 (12): 882–891.
Published: 01 December 2006
... share of retail prices. Peter Jones can be contacted at: pjones@glos.ac.uk © Emerald Group Publishing Limited 2006 Corporate strategy Retailers Internet Target markets While the majority of large corporate retailers believe that they can derive a wide range of benefits...
