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Keywords: Task definition
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Journal Articles
Ladies' purchase intention during retail shoes sales promotions
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International Journal of Retail & Distribution Management (2012) 40 (2): 90–108.
Published: 10 February 2012
... consists of Social Surroundings (SS), Temporal Perspective (TP), Task Definition (TD), Physical Surrounding (PS), used as predictors for Sales Promotion Purchase (SPP). Ethnic groups are used as a moderator for this study. Findings The results identify few key predictors during shoes sales promotion...
