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Keywords: Taste
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Journal Articles
International Journal of Retail & Distribution Management (2019) 47 (6): 659–679.
Published: 07 January 2019
... in a brandscape. According to Ning (2015) , young consumers are attracted to primary red, yellow, green and blue with basic graphics. For children, the colour of the packaging seems to conjure an image of the colour and taste of the product within (Walsh et al., 1990 ; Bezaz-Zeghache, 2010). Huang...
