... extends the technology acceptance model (TAM) to investigate the factors influencing consumers’ attitudes toward VTO technology and their willingness to purchase online. Design/methodology/approach Data were collected through an online survey of 228 Italian respondents. The proposed research model...

... Impulse buying Interest-based e-commerce Content creativity Technology acceptance model Haixin Liu is the corresponding author and can be contacted at: hxliu@bjtu.edu.cn TAM was inspired by the Theory of Reasoned Action, which suggested that both attitude and subjective norm (SN) have...

...Maria Jose Castillo S; Enrique Bigne Purpose This paper proposes a model that extends the technology acceptance model (TAM) by identifying factors that influence consumers' acceptance of augmented reality (AR) self-service technologies (AR-based SSTs) in the retail sector, resulting...

... of users. The position of themes in the model is determined by the most dominant variable type in the theme and by employing the technology acceptance model as the reference paradigm. Research limitations/implications The current review contributes to the advancement of literature by setting a research...