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Keywords: Technology acceptance model (TAM)
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Journal Articles
International Journal of Retail & Distribution Management 1–17.
Published: 14 October 2026
... of interest. 11 01 2026 17 02 2026 27 02 2026 15 07 2026 22 08 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only AI visual search C2C retail Technology acceptance model (TAM) Consumer trust Technology readiness...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (4): 437–457.
Published: 16 July 2021
... these services, the users have to learn how to access and use this technology. Therefore, it is imperative to understand the adoption of online streaming services from the technology acceptance perspective. Hence, the current study seeks to apply the technology acceptance model (TAM) (Davis, 1986) – one...
