.... The functioning of GAI is opaque; the popular technology adoption model such as UTAUT is general and is unlikely to explain in totality the adoption and usage of GAI. Hence, this research provides the adoption drivers for this unique technology context. It identifies the determinants/antecedents of relevant UTAUT...

... and direct observation. The qualitative data were analysed through a thematic analysis to identify technology adoption factors. Findings Amongst the various technologies (mobile apps), payment and procurement apps were the most widely used. The authors identified eight factors influencing technology...

... Limited Licensed re-use rights only Brick-and-mortar In-store analytics Technology adoption Retail The retail sector is undergoing a period of transformation and disruption (Hagberg et al., 2016). Although physical retail continues to account for most of the revenue...

... al., 2012), thus taking ownership of the local content and communication style to and from their customers. © Emerald Group Publishing Limited 2014 USA Technology adoption Job performance Apparel industry Retail employees Studies of technology use among sales personnel...