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Keywords: Technology characteristics
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (2): 165–181.
Published: 06 November 2024
... to investigate potential additional factors, leveraging UTAUT as a theoretical basis. This study identified three overarching themes – technology characteristics, technology readiness and information characteristics – as possible drivers of adoption. Originality/value Consumers seek exhaustive and reliable...
