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Keywords: Television
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (1): 7–24.
Published: 01 February 2011
...Hyejune Park; Chae‐Mi Lim; Vertica Bhardwaj; Youn‐Kyung Kim Purpose The purpose of this study is to identify shopper segments based on benefits sought from TV home shopping and profiled the identified segments in consumer characteristics and market behaviors. Design/methodology/approach...
Journal Articles
Retail and Distribution Management (1997) 25 (1): 38–43.
Published: 01 February 1997
...Davidson Pavitt Predicts a major increase in electronic home shopping, via the television and the Internet, over the next ten years. Discusses the economics of selling via the Internet and compares the advantages and disadvantages of online and TV shopping. Looks at the advances made in the USA...
