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Keywords: Temporal focus
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (7): 798–812.
Published: 01 June 2026
... – and how these evaluations, reflected in attitude and electronic word-of-mouth (e-WOM) (Study 1), are moderated by information type (Study 2; creative vs. analytical) and temporal focus (Study 3; past vs. future). Design/methodology/approach Three between-subjects experiments manipulated the source...
