Keywords: Temporary shops
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (1): 21–40.
Published: 27 January 2012
...Tiziana Russo Spena; Angela Caridà; Maria Colurcio; Monia Melia Purpose The purpose of this paper is to focus on Temporary Shops, a recent communication and distribution innovation used by firms in order to improve interaction with customers and to reinforce brand loyalty and equity. The main aim...

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