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Keywords: The integration of physical and digital
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Journal Articles
Consumer experience of interactive technology in fashion stores
Available to Purchase
International Journal of Retail & Distribution Management (2019) 47 (12): 1318–1335.
Published: 16 August 2019
..., this research paper provides insights particularly about the interactions with a technology in fashion stores. User experience design Interactive technology Fashion marketing Fashion experience The integration of physical and digital Of the many influences on the way consumers shop for fashion...
