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Keywords: Time perception
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Journal Articles
Wait time speeds up: effects of scent arousal on time perception in service marketing
Available to Purchase
International Journal of Retail & Distribution Management (2024) 52 (3): 327–340.
Published: 09 January 2024
...Ziyue Yu; Shuai Yang; Yahui Liu; Yujia Xie Purpose This study examines the effects of scent arousal on consumers' time perception in retail service environments and further explores how the effect is moderated by consumer-perceived stress. Design/methodology/approach A laboratory experiment...
Includes: Supplementary data
