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Keywords: Transformative Service Research
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Journal Articles
Veronica Ungaro, Laura Di Pietro, Maria Francesca Renzi, Roberta Guglielmetti Mugion, Maria Giovina Pasca
International Journal of Retail & Distribution Management (2022) 50 (2): 140–157.
Published: 11 August 2021
... proposes a conceptual framework to describe the consumer perspective of the services' transformative role in promoting well-being, providing a theoretical lens for conducting future research and continuing to expand transformative service research (TSR). An emerging movement, named transformative service...
