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Keywords: UNIQLO
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 900–921.
Published: 09 June 2022
... provides empirical evidence for the latter proposition by employing fuzzy-set qualitative comparative analysis (fsQCA) on the case of UNIQLO, a Japanese clothing specialist retailing giant. Design/methodology/approach The authors devised a survey to assess (1) consumers' perceptions of UNIQLO's store...
