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Keywords: User experience design
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Journal Articles
Consumer experience of interactive technology in fashion stores
Available to Purchase
International Journal of Retail & Distribution Management (2019) 47 (12): 1318–1335.
Published: 16 August 2019
... with interactive technology in fashion stores remain scarce. The purpose of this paper is to explore the experience with interactive technology in fashion stores. Design/methodology/approach A qualitative user experience design (UXD) approach was employed to address the research question. A combination...
