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Keywords: User studies
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Journal Articles
Retail format change in US markets
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Retail and Distribution Management (1996) 24 (3): 8–16.
Published: 01 April 1996
... evidenced high levels of cross‐shopping between formats. Discusses the means by which various formats deliver value to the consumer in light of current market strategies. © MCB UP Limited 1996 Marketing mix Marketing strategy Retail trade User studies In Figure 2 , the extent...
