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Keywords: Utilitarian cool attitude
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Journal Articles
Young consumers' innovativeness and hedonic/utilitarian cool attitudes
Available to Purchase
International Journal of Retail & Distribution Management (2014) 42 (4): 267–280.
Published: 08 April 2014
..., personal cool, aesthetic cool (utilitarian) functional cool, and quality cool. Mijeong Noh can be contacted at: noh@ohio.edu © Emerald Group Publishing Limited 2014 Young consumers Income Innovativeness Hedonic cool attitude Utilitarian cool attitude Generation Y, the children...
