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Keywords: Utilitarian motives
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (7): 880–895.
Published: 25 February 2022
... along with valuable inputs to the practitioners. Generation Y Generation Z Online shopping behaviour Utilitarian motives Hedonic motives Perceived risks These tech-savvy shoppers belong to Y and Z generational cohorts who were tentatively born during 1981–1995 (Schewe and Meredith...
Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (1): 100–116.
Published: 28 June 2021
... and their influence on repurchase intention. © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Most traditional studies refer to different consumer segments according to the relevance of hedonic or utilitarian motives in their choices. However, some segments...

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