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Keywords: Utilitarian orientation
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Journal Articles
The moderating role of consumer characteristics in the relationship between website quality and perceived usefulness
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (6): 627–639.
Published: 13 June 2016
... and the perceived usefulness (PU) of an information system, whereas the role of consumer characteristics on the OGB website-quality-PU relationship remains unclear. The purpose of this paper is to investigate whether consumer characteristics (i.e. gender and utilitarian orientation) moderate the OGB website-quality...
