...Nur Kesenduran; Işık Özge Yumurtacı Hüseyinoğlu; Gizem Erboz Purpose Drawing upon the social network theory (SNT), the aim of this study is to examine the impact of value co-creation (VCC) on retailer loyalty (RL) and omni-channel shopping frequency (OCF) from the consumer perspective. Design...

..., independently, and separately created by the retailer that significantly restricts the scope of the category service eco systems and the opportunity to innovate through value co-creation. Practical implications Significant change is required to realise value co-creation and innovation applying S-D logic...

...Vicente Sales-Vivó; Irene Gil-Saura; Martina G. Gallarza Purpose This paper addresses both conceptual and empirical value co-creation and relationship quality in a triadic approach for a B2B industrial context by 1) reviewing the relationship quality concept when social and economic satisfaction...

...-use rights only The purpose of this paper is to investigate the significance of value co-creation to the UK animal healthcare sector from the perspective of the key industry stakeholders: clients, veterinarians and paraprofessionals. Value co-creation constructs in the sector were...

...Amjad Shamim; Zulkipli Ghazali; Pia A. Albinsson Purpose – The purpose of this paper is to investigate the influence of corporate brand experience (CBE) on customer value co-creation attitude and behaviour (CVCCA and CVCCB). By integrating congruity theory with the theory of reasoned action...

... of the study is to frame the Temporary Shops phenomenon in Italy and to analyze its value co‐creation potential. Design/methodology/approach The DART model proposed by Prahalad and Ramaswamy has been chosen as the theoretical framework for understanding the Temporary Shops phenomenon. The authors...