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Keywords: Value creation
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (2): 183–205.
Published: 28 October 2021
...) and other customers (e.g. via the information provided and recommendations) (Qu and Lee, 2011 ; Tsiotsou, 2019 , 2021b). Value creation is especially important for tourism services (e.g. hotels, airlines and restaurants) (Tsiotsou, 2021b) because of market saturation, customer empowerment (O'Cass and Sok...
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (7): 958–976.
Published: 19 March 2021
...Lanlan Cao Purpose This paper seeks to answer three questions about how retailers can benefit from AI. (1) What are the main strategies for retailers to improve their AI-related data management? (2) How do retailers use AI to provide solutions in business processes? (3) What are the value creation...
