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Keywords: Value-in-use
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (5): 549–564.
Published: 24 March 2026
...Yunhye Lee; Cheol Park Purpose This study aims to investigate how consumers' perceptions of artificial intelligence (AI) traits – warmth and competence – influence value-in-use across the customer decision journey (CDJ). Integrating the stereotype content model (SCM), cognitive fit theory (CFT...
