... for the retail sector. Research limitations/implications By selecting ten organisations every effort was made to ensure a greater degree of credibility in the findings. It is acknowledged that this investigation is sector specific. Nonetheless, there exists considerable transferability value as the role...

...Pradeep Kautish; Rajesh Sharma Purpose The purpose of this paper is to study the underlying relationships among two distinct forms of consumer values, namely, instrumental and terminal values, fashion consciousness and behavioural intentions in the context of online fashion apparel retail sector...

... factor explaining consumer behavioral orientations is their values. Another important factor affecting consumer behavioral orientations is the store image, an image shaped by store attributes. This study examines the linkage between consumer values and the importance of some salient store attributes...