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Keywords: Vertical marketing
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Journal Articles
A model for structuring efficient consumer response measures
Available to Purchase
International Journal of Retail & Distribution Management (2008) 36 (8): 590–606.
Published: 20 June 2008
... and retailers (Fernie and McKinnon, 2003 ; Grant, 2005). © Emerald Group Publishing Limited 2008 Distribution channels and markets Vertical marketing Austria Denmark Channels of distribution can be organized within a vertical integration continuum between make, i.e. vertical...
