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Keywords: Virtual social presence
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (1): 58–73.
Published: 15 October 2024
... the moderating effects of virtual social presence on customer responses, through AR adoption in-store. Our study aims to understand the impact of technology-enhanced in-store atmospherics (TEISAs) with emphasis on AR elements and virtual social presence on customer experience and engagement behaviours (CEBs...
