... of the virtual stores that they visit. Therefore, the authors examine how the specific aspects of the virtual stores that consumers see on screens – namely, the opacity of virtual stores' exterior design can impact consumer perceptions and behaviours. Design/methodology/approach Across three studies...

...Juanjuan Wu; Angella Kim; Jayoung Koo Purpose – The purpose of this paper is to discover user-generated visual merchandising (VM) directives that could guide VM in physical stores as well as shed light on future development of customizable virtual stores for online retailing. Design...

... Publishing Limited 2015 Consumer behaviour Luxury brands Retail Retailing Facet theory Shopper marketing Co-design Electronic intermediaries Loyalty data Promotional flyers Retail atmospherics Store design Co-branding strategy Flagship store Place marketing Store location Virtual...