Keywords: Virtual try-on
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (10): 1281–1301.
Published: 17 May 2022
.../methodology/approach The authors collected 255 responses from shopping mall visitors and used SPSS (21.0) (PROCESS macro) and AMOS 21.0 to test the hypothesised model. Findings The findings reveal that AR virtual try-on significantly influences online impulse behaviour by providing hedonic value...

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