Keywords: Visual aesthetics
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (8): 975–990.
Published: 19 January 2023
... platform (Brierley, 2018). A sensory experience is an important determinant of customers’ brand experience and a pleasant sensory experience enhances customer satisfaction, engagement and loyalty (Lashkova et al., 2020). In this study, we attempted to uncover the role of visual aesthetics...

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