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Keywords: Visual design principles
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (8): 975–990.
Published: 19 January 2023
...Jinha Lee; Heejin Lim Purpose This study aims to investigate the effects of two visual design principles, repetition and compositional lines, in a food image on purchase intention in the context of a mobile food delivery app and test the effect of crossmodal correspondences between vision...
