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Keywords: Voice commerce
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Journal Articles
International Journal of Retail & Distribution Management 1–17.
Published: 06 October 2026
...Astha Sanjeev Gupta; Jaydeep Mukherjee Purpose Voice commerce (VC) is gaining momentum as a new channel and consumer touchpoint, with popular e-retailers adding it as an additional interface option on their websites. Its adoption and continuous usage are currently limited to low-involvement...
