... of this relationship encourages greater consumer engagement with the retailer’s investments, ultimately boosting consumer involvement. Thus, we hypothesize that: H3. Consumer perception of perceived relationship value will positively influence greater consumer involvement with the retailer. WOM...

... theoretical model. Findings The results show that satisfaction significantly affects product category involvement and relationship proneness, which, in turn, significantly affect purchase intention and word-of-mouth (WOM). The results also show that product category involvement and relationship proneness...